How we handle your data
Assetree decides how the personal data in this notice is used, so we are its controller. You can reach us at team@assetree.com, or at Tavistock House South, Tavistock Square, London WC1H 9LG. This notice covers this website, our email address and our three tools: the business valuation, the property valuation and the proposal request.
Updated
The notice in plain words
What we collect, why, where it goes, how long we keep it and what you can ask of us. If anything here is unclear, write to us and we will explain.
What we collect
A tool works in your browser. We see nothing you type into it unless you choose to send it to us. When you do, we receive:
- your answers and the result the tool drew from them;
- your name and email address, and your company and phone number if you give them;
- any message you write, and a schedule file if you choose to upload one;
- the page you sent it from and the time you sent it.
When you email us, we receive your message and anything attached to it.
We set no tracking cookies and run no analytics tags. The site keeps two small notes in your own browser, and they never reach us: one so the opening animation plays only once a visit, and your answers in a tool, so you can carry on later. Starting a tool again clears them.
Why we use it
We use it to reply to you and to judge whether we can help.
When you ask us to look at a sale, a property or a mandate, we use your details to take the steps you asked for before any agreement. That is the legal basis for most of what you send.
Otherwise we rely on our legitimate interest in replying to enquiries and assessing them. We have weighed that interest against your rights, and you can object at any time.
We grade each enquiry by fit, size and timing, so the right person replies. The law calls this profiling. A person always reads your enquiry and decides what happens next. No machine makes a decision about you on its own.
Where it goes
Our website host, Netlify, receives what you send through a form. It holds it until we download it.
From there it sits in Assetree’s own email and systems, where only our team uses it.
We do not sell your data. We never share it with advertisers.
We may share it with our professional advisers, such as lawyers and accountants, who must keep it confidential. We will also share it where the law requires us to.
Outside the UK
Netlify may process your data in the United States. Where it does, the transfer is covered by standard contractual clauses: contract terms the law provides to protect data sent abroad.
How long we keep it
- An enquiry that does not lead to a transaction: two years from our last contact with you.
- A file you upload that we decline: ninety days.
- The records of a transaction: as long as the law and the agreement require.
After that we delete it.
Your rights
You can ask us to:
- give you a copy of the data we hold about you;
- correct anything that is wrong;
- erase it;
- limit how we use it;
- send it to you, or to someone else, in a common format;
- stop using it. You can object at any time, and if we ever use it for marketing, we will always stop.
Write to team@assetree.com. We reply within one month.
If you are unhappy with how we have handled your data, you can complain to the Information Commissioner’s Office at ico.org.uk. We would welcome the chance to put it right first.
What not to send
Please do not send us personal data about other people, such as your tenants, borrowers or employees.
Remove names before you upload a schedule. Totals and figures are all we need at this stage.
If a transaction goes ahead, we will send you a secure link for the full files.
Marketing
We only write to you about your enquiry. We send no newsletters.
If we ever send you a marketing email, it will carry a way to opt out.
Changes to this notice
When what we do with your data changes, we will update this notice and the date at the top. This version is dated 30 October 2026.